Stories made for curious Tennesseans
History, places, traditions and people worth knowing—reported with curiosity and told with pride.
STATE & BEALE
From State Street to Beale Street
Tennessee is all I talk about.
I celebrate our people, food, music, outdoors and culture—from hidden trivia to big adventures across all three Grand Divisions.
More TennesseeYour front-row seat
The Volunteer State, one good story at a time.
Tennessee-focused reach
Authentic Tennessee storytelling gets noticed.
State & Beale helps towns, destinations and homegrown brands reach people who care about Tennessee culture.
Audience figures from the most recent 30-day snapshot on the original site.Work with State & Beale
Put your place on the map.
Showcase your town, business, event or destination with storytelling that feels local because it is.
Tell me what you’re planningSponsored Tennessee video
A hosted story shared with State & Beale’s Tennessee-focused audience.
Tourism & destination storytelling
Custom video that makes communities, attractions and local experiences worth the trip.
Content day
Story ideas, photography, video and social-ready content built around your goals.
Freelance writing & features
Magazine stories, web copy, interviews and long-form reporting with a human pulse.
Custom projects
Campaigns, partnerships, walking tours, podcasts and special productions.
Meet your guide
Native Tennessean. Veteran reporter. Proudly curious.
I’m Toby Sells—a newspaper reporter, content creator, writer, photographer, host and media personality. More importantly, I’m a proud native Tennessean.
I’ve lived in our state’s farm country, small towns, suburbs and big cities. I speak all of its languages, and I love it all.
State & Beale celebrates Tennessee from State Street in Bristol to Beale Street in Memphis. Come along.
Let’s tell a Tennessee story
What should we put in the spotlight?
Whether you’re a Tennessee local, tourism partner or brand looking to connect with this audience, drop me a note.